Gadget Reviews

Unless you have been living in a dark cave for the last five years, you won’t have failed to notice that Apple have seen no small amount of success in releasing and branding their latest technological creations.

It now seems that they have had a new string added to their bow, as it has been shown that their App Store is a greater ‘money-spinner’ than their rivals, Google’s Android Market.

The latest research has been undertaken by analysis company, Distimo, which has managed to shed new light on the inner-workings of Apple’s App Store compared to Android Market (amongst others). The most eye-opening revelation was that a massive 80% of all paid-for apps in Android Market have been downloaded less than 100 times globally.

This has forced Distimo to conclude that the App Store is a much more lucrative means of making money for developers. This conclusion is backed up by the fact that only two paid-for apps had manage to reach more than 500,000 downloads on the Android Market; meanwhile, six iPhone paid-for apps had managed to reach the same amount of downloads in the United States alone (and in a mere 2 months).

The App Store also had the better results when Distimo considered the gaming section of the market. They found that only five Android games had reached over 250,000 global downloads, while the App Store had seen ten games hit that target in the United States alone.

Distimo commented that the reason behind the figures they found may be due to a difference in the way that Google establishes its ranking systems; they think that ‘churn’ (or changeover in the top-ranking app titles), which is quicker on the App Store.

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